In the past period, Consenza has made a call through the Product Challenge asking what the gluten-free community is missing in the gluten-free shelf. After a lot of positive reactions and no fewer than 1500 product ideas, the expert panel, including Edgar – Gluten-free father, has selected 5 contenders;
The community was then allowed to vote for their favourite. The votes have been counted and we can now proudly say that we have 2 winners. One winner in the DKW (dry grocery) category and one in the frozen category. The winning products are; Poffertjes (DKW) and Donuts (frozen).
YES! The gluten-free poffertjes are for sale at Albert Heijn.
Old Dutch poffertjes without gluten. A long-missed product on the gluten-free market. The poffertjes are organic, pre-baked and long-life. Just heat up and you’re done!
What else are you missing from the gluten-free shelf? As a follow-up to the product challenge, you can now share your ideas with us in a different way. Let us know on our New Product Development page!
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