Product Challenge

What's missing on the gluten-free shelf?

In the past period, Consenza has made a call through the Product Challenge asking what the gluten-free community is missing in the gluten-free shelf. After a lot of positive reactions and no fewer than 1500 product ideas, the expert panel, including Edgar – Gluten-free father, has selected 5 contenders;

Cheese sticks
Sausage rolls
Bapao (frozen)
Donuts (frozen)

The community was then allowed to vote for their favourite. The votes have been counted and we can now proudly say that we have 2 winners. One winner in the DKW (dry grocery) category and one in the frozen category. The winning products are; Poffertjes (DKW) and Donuts (frozen).


Product challenge
Glutenvrije poffertjes

Gluten-free Dutch poffertjes!

YES! The gluten-free poffertjes are for sale at Albert Heijn.

Old Dutch poffertjes without gluten. A long-missed product on the gluten-free market. The poffertjes are organic, pre-baked and long-life. Just heat up and you’re done!

More suggestions?

What else are you missing from the gluten-free shelf? As a follow-up to the product challenge, you can now share your ideas with us in a different way. Let us know on our New Product Development page!

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